Posted April 18, 2011 9:54 am by with 5 comments

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Yahoo BuzzI recall the hype surrounding Yahoo Buzz, when it first launched.

Those publishers that were lucky enough to get in on the beta, told stories of massive traffic surges, unicorns, and puppies. Those on the outside, were left wondering when they would get a piece of the traffic pie.

By the time Yahoo Buzz launched to the masses, the traffic spikes had evaporated–an expected dilution when you open the flood gates to all blogs. A fact, I noted at the time…

Now, before you get dizzy with excitement, you might want to temper your expectations. Marketing Pilgrim joined Yahoo Buzz, late in the beta–actually about 3 weeks ago. Despite adding big buttons to the bottom of each post, we’ve not seen any significant traffic from Yahoo Buzz.

I guess Yahoo Buzz was never able to sustain those early traffic spikes because less than 3 years on, Yahoo has announced the closing of Yahoo Buzz:

Yahoo! Buzz will be discontinued as of April 21, 2011. As of this date, you will be unable to access the Yahoo! Buzz site. This was a hard decision. However this will help us focus on our core strengths and new innovations.

And with that, the world is left wondering, just what is Yahoo’s core strength these days? 😛

  • I guess the moral of the story is if you are looking for creating a name for your new social application, don’t add the word “buzz” in it.

    • @Simon It’s also to be very concerned about building any type of business on a platform that you don’t have control over. If you become dependent on it and they decide to pull the plug you are owed NOTHING.

      • Agreed… that is similar situation to the likes of Tumblr…. it’s a great app, but if for any reason they were to go away, there would be a lot of people with big issues to resolve.

  • Cynthia Boris

    I figured something was up when my Add It button stopped working for Yahoo Buzz. I like the site and used it a lot to promote entertainment pieces. I got some traffic from Buzz but nothing I’ll miss.

  • About a week after adding the Yahoo Buzz button to our blog, I removed it due to a lack of anything and everything. Another useless product bites the dust.