Those publishers that were lucky enough to get in on the beta, told stories of massive traffic surges, unicorns, and puppies. Those on the outside, were left wondering when they would get a piece of the traffic pie.
By the time Yahoo Buzz launched to the masses, the traffic spikes had evaporated–an expected dilution when you open the flood gates to all blogs. A fact, I noted at the time…
Now, before you get dizzy with excitement, you might want to temper your expectations. Marketing Pilgrim joined Yahoo Buzz, late in the beta–actually about 3 weeks ago. Despite adding big buttons to the bottom of each post, we’ve not seen any significant traffic from Yahoo Buzz.
I guess Yahoo Buzz was never able to sustain those early traffic spikes because less than 3 years on, Yahoo has announced the closing of Yahoo Buzz:
Yahoo! Buzz will be discontinued as of April 21, 2011. As of this date, you will be unable to access the Yahoo! Buzz site. This was a hard decision. However this will help us focus on our core strengths and new innovations.
And with that, the world is left wondering, just what is Yahoo’s core strength these days?