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Blip.TV Builds a Better Mouse Trap

Blip.TV has a new mission. They’ve turned the site into a consumer-facing repository for the best original shows on the web. They did this because, according to CEO Mike Hudack, no one else had done it, but I’m sure YouTube would argue the point.

What Hudack and his team really did, was build a better mouse trap, or in this case, a better original video viewing experience. They did it by honing in on what it is that annoys people about the current experience and that’s smart thinking.

Here are some of the points they addressed and how you can use their ideas to make your site better.

The entire site is curated by humans.

This is huge. I recently began working on a project that involved cleaning up the mess left behind when you allow a computer to fill in data buckets. Computers are, after all, only computers which means they don’t understand the nuances of the English language and particularly pop culture and entertainment.

Having a human doing the picking and choosing is time consuming, but it’s going to result in a better, more targeted experience. If you trust a computer to fill in info on your website, make sure you also have a human reviewing it on a regular basis. You might be surprised, unhappily so, at what you’ll find.

We’ve introduced the Show Poster.

The joy of a webseries is that it is a sequence of stories, but when you access these stories on most websites, you don’t ever get the full picture. You see a bit here and a bit there. Blip is solving this issue by creating a poster for each webseries. This is a graphical grabber that tells folks which episodes go together and gives them a quick overview of what they’re about to see.

How can you use this concept? Look at the items in your online store. How can they be grouped for more punch? Imagine a “show poster” for a collection of outdoor products or fitness gear. By grouping like items, you’re increasing the chances of customers buying the whole package.

The site is organized into sixteen categories.

This is so basic, it’s often missed. Having tons of information is wonderful, but if the consumer is overwhelmed when they hit the page, they’re not going to stay. Categorize your information in small, logical chunks. Your visitors will thank you and they’ll stay longer.

Show pages are beautiful.

Don’t under estimate the power of a good looking, well maintained website.

Blip.TV’s new interface is clean, clear and enticing. When you hit that front page, you instantly want to click a graphic. Web shows are growing in popularity and with it the potential to place video ads that will promote your business. Three cheers to Blip.TV for taking us one step further.

  • Jamie Berke

    Blip.TV does not have a captioning search engine, nor is there an obvious CC button on the video player.

  • http://www.pookdelivery.com Richard Pook

    Looks like a great step in the right direction. I wonder if youtube is quaking in their boots?

    • Cynthia Boris

      I doubt they’ll be putting YouTube out of business, but I like where they’re going.