Consumers Still Wary of Location Based Services
The location based services market is growing but there are still hurdles to overcome including privacy concerns. It appears as if there have been enough scary stories in the press to make people a little nervous about whether joining the location game is worth the effort. Couple that concern with many people not really understanding just why they need to tell everyone where they are at all times and you have some roadblocks to acceptance for those playing in the location sector (not much, granted, but at least some).
eMarketer reports on a survey conducted the firm White Horse that shows more people know about location based services but aren’t necessarily using them.
At least according to this study, it appears as if Facebook Places has jumped ahead of all other services. Maybe this could be a case of all ships rising with a rising tide but I suspect that most people won’t be interested in managing multiple apps. The breakout below is interesting as it claims Google’s Latitude has more acceptance than foursquare. Interesting.
So what is it Pilgrims on this fine Monday morning? Do you use location services like Foursquare and Facebook Places? Maybe an even more interesting question is how many of you turn to Google Latitude for your “here’s where I am every second of every day” needs?
In the end, are privacy concerns truly a concern for you? If not then are there any concerns at all or is that for everyone else to worry about?