Facebook’s new photo-tagging feature allows anyone to tag a photo with any Facebook Brand & Product or People page. Here’s a visual example:
When the tagger clicks the photo you get a drop down of your own pages to choose from, or you can type in the page you want. Right now, only the specified categories are available, so not everything you type in will return a result.
The best part for marketers is that you don’t have to wait for a customer to tag a photo. If the photo is public, you can tag it and it will show up in the photo area of your page. If a photo is private, then it can only be tagged by the user and will not show up in the public space even if tagged with the brand.
As you can imagine, one day in, and there are already plenty of complaints on the Facebook blog. Many people are asking for an option to disable photo tagging as they see it as another mode of spreading spam.
The caveat here is tag gently. Tag photos that legitimately showcase your products and if there are a lot, let a few go. This is a nice feature that could help drive some traffic to your brand page, but right now, it’s kind of a “why not.”
Tag! You’re it.