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Google Opens Inside Search Blog




If you follow Google’s series of blogs on the wide variety of areas that the company plays in there has always been one conspicuous absence. Among the LatLong, Mobile, AdWords blogs there has never been an actual Search blog. That is until this week with its new blog called Inside Search.

The first post from the blog reminds readers that it’s not like there has never been any posts about search. It’s just that there has never been a blog about search.

In the past we’ve published information about search on the Official Google Blog (more than 400 posts about search and more than 50 weekly wrap-ups), and webmaster-oriented posts on theWebmaster Central Blog (more than 300 posts). We also operate a help center for search and another for webmasters. That’s not to mention the search help forums which have more than 50,000 discussions, and the webmaster central help forums with more than 90,000. Combine this with YouTube channels and search conferences, and it’s safe to say we talk a lot about search.

That’s definitely the truth. How many people have ever watched Matt Cutts answer questions about search on YouTube? Despite that Google, who is about organizing data on the Internet after all, has decided to have a spot to park these ideas that sets itself apart rather than blends in. The blog continues

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Even with all these channels, we still felt we were missing something. We didn’t want to flood the Official Google Blog with smaller stories and announcements, and the Webmaster Central Blog is really meant for, well, webmasters. We started our series “This week in search” to provide a way to share information about some of the smaller updates we’re making, but we got feedback that people wanted their search news and information as it happens, not just weekly. So, we’re starting Inside Search as a place where you can find regular updates on the intricacies of search and our team. We have more engineers working on search than any other product, and each one of us has stories to tell.

So why did they wait this long? Barry Schwartz of SearchEngineLand and many other places has published his theory over at Search Engine Roundtable on why this took as long as it did.

Why hasn’t Google done this yet? Honestly, I believe they waited to do this until Google admitted to themselves that they are much more than a search company. Back in the day, whenever Google ventured into new markets – AdSense, Gmail, Display Ads, Phones, Internet, Cars, etc. Google was a bit shy in saying they are not focusing on search. But now, search is key but it is clear they are well beyond a search company.

So think about it – if they launched a search blog in 2005, it would be screaming, the Google main blog is not about search, so if the main blog is not about search – Google is not mainly about search. Now it screams way less and people care less.

That makes sense but whatever the reasons Google is now looking to blog specifically about search and that could be a good thing. I say could because like any other blog, it will only be as good as its content.

What would you like to see Google discuss in its search blog? Do you have burning questions that you think they should answer? If so, what are they and do you expect that this blog will be more informative or just a place to organize stuff for the search giant?

  • http://www.morethanpepper.com tom

    wow, who knew?