Here at Marketing Pilgrim we like Pew studies. They are among the few that seem to be less about promotion and more about finding out the truth.
The latest study, Navigating News Online, shows that Google is still the top influencer for news sites. What is interesting to note though is that while it is still far behind, Facebook is making its move on Google’s domain.
Now a look at Facebook.
Right now the numbers don’t cry out real competition but it’s hard not to recognize that Facebook has momentum on its side. As a result, Google is probably more than a little nervous.
One other funny note. Notice how noted content farm Examiner.com fared with Google at the time of this survey which is reporting on traffic during the pre-Panda Update era. I wonder how much that has changed?