Comparing now (top) with then (below), you can see a nice little bump in M-Commerce from 10% to 12%. Application downloads also got a hefty rise, from 17% to 26%, as did campaigns that result in an enroll or join function. Basically, there was an increase in mobile activity across the board.
- Campaign deals for more than $250k grew over 200% year-over-year.
- 18% of all campaigns allowed consumers to take some sort of social media action (i.e. liking a FB page, tweeting a brand message, etc.).
- Local market targeting grew 24% quarter-over-quarter in Q1 and represented 42% of all campaigns targeting a specific audience. These were campaigns that allowed advertisers to customize their message to local markets.
What’s your personal experience? Have you ever bought anything through your phone. . . I mean, other than Angry Birds? If not, why not? I’d like to know.