It’s time for another MillennialMedia SMART report. Today, we have the full results from Q1 2011 and it’s good news for mobile marketers. What we’re looking at are charts showing the potential actions attached to a mobile marketing campaign. As I understand this, the percentage does not indicate the number of users who availed themselves of those actions. However, it’s likely that there’s a correlation, right? More download options likely means more people are downloading.
Comparing now (top) with then (below), you can see a nice little bump in M-Commerce from 10% to 12%. Application downloads also got a hefty rise, from 17% to 26%, as did campaigns that result in an enroll or join function. Basically, there was an increase in mobile activity across the board.
- Campaign deals for more than $250k grew over 200% year-over-year.
- 18% of all campaigns allowed consumers to take some sort of social media action (i.e. liking a FB page, tweeting a brand message, etc.).
- Local market targeting grew 24% quarter-over-quarter in Q1 and represented 42% of all campaigns targeting a specific audience. These were campaigns that allowed advertisers to customize their message to local markets.
What’s your personal experience? Have you ever bought anything through your phone. . . I mean, other than Angry Birds? If not, why not? I’d like to know.