Prosper Mobile Insights asked 100 smartphone users to describe their relationship with their phone. More than half of them said it was their life and that’s both cool and scary at the same time.
Surfing with the Smartphone
One of the most surprising data points in this survey is that 55.9% of users prefer using their smartphone over their computer when accessing the web. What exactly are they using it for? Here’s the breakdown.
When asked about the experience of taking a survey on their smartphone, the response was very positive. Users said it was easy, if not easier than using a computer and some said they’d be willing to fill out more surveys if they could do them on their phones.
The point here is that the smartphone is now the entertainment of choice while waiting in line, eating lunch or killing time between appointments. What you as a marketer needs to do, is find a way to deliver your message as a short, entertaining burst and you’ll have the eyeballs of smartphone users everywhere.