Posted May 17, 2011 8:21 am by with 0 comments

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The city that never sleeps is looking to make sure that those folks will have something to do online while they stay awake 24/7.

Being originally from the tri-state area I am a bit surprised that the city has not made a push to claim this title sooner. But not to be outdone, New York spent 90 days to put together a very comprehensive report of where the city is digitally.

Only organizations that are actually serious about their online efforts take the time and resources to fully access where they currently stands first. It looks like NYC is determined to do it right which is refreshing in the world of “jump in and figure it out later” which we currently live in. It’s worth a look to peruse the entire 63 page document that was produced by the city for the public to see.

TechCrunch outlined the main tools and services to be used by the city which was presented by Mayor Michael Bloomberg and Chief Digital Officer Rachel Sterne.

Before the end of July, to launch the city’s first, “streamlined” Facebook page, and integrate Facebook sharing features on, eventually creating opportunities for New Yorkers to voice their opinions, engage in discussions, ask questions and participate in citywide polls via Facebook.

Add public spaces to Foursquare, and launch a custom Foursquare badge encouraging visits to City spaces such as parks and cultural centers.

Develop a partnership between Foursquare and NYC’s Department of Small Business Services to distribute a small business, Foursquare tool-kit for local companies.

Launch an @nycgov Twitter account to provide residents with a “one-stop shop” for real-time updates on City news and services.
Become the first city to use Twitter’s just-announced Fast Follow service, which will allow New Yorkers to receive @nycgov Twitter updates via SMS by texting “follow nycgov” to 40404. (Neither a computer nor Twitter account is required to receive @nycgov Tweets via SMS text message.)

Begin training city agencies that currently use social media, working with Tumblr, in particular to build city agency pages and train them in social media design and best practices.

Redesign, hosting a hackathon at the local co-work space and incubator, General, to gather ideas for this effort.

Create an advisory group within NYC government called SMART (Social Media Advisory & Research Taskforce) to manage the city’s social media feeds, evaluate new platforms and make recommendations on social media tools and strategies to all city agencies…updating guidelines and policies

Increase digital access among New Yorkers by introducing WiFi to more public spaces through federally funded initiatives, launching education and outreach efforts to increase broadband internet adoption and supporting more broadband choices citywide

Leave to New York to have such an ambitious plan. Of course, it wouldn’t be New York without a little humor thrown in and their use of Tumblr to create the Daily Pothole says it all.

Of course, in the end this is all a lot of talk. Until the city pulls together its current assets and shows the rest of the world that it indeed does have its digital act together it’s just a report and some hype.

I hope this plan turns into reality and creates a roadmap where other cities can avoid the digital potholes that exist on the good ol’ information super highway.