Consumers Still Wary of Location Based Services

The location based services market is growing but there are still hurdles to overcome including privacy concerns. It appears as if there have been enough scary stories in the press to make people a little nervous about whether joining the location game is worth the effort. Couple that concern with many people not really understanding just why they need to tell everyone where they are at all times and you have some roadblocks to acceptance for those playing in the location sector (not much, granted, but at least some).

eMarketer reports on a survey conducted the firm White Horse that shows more people know about location based services but aren’t necessarily using them.

Cup of Joe: Social Media ROI? Think Again Genius!

Repeat after me:

Social media marketing is not advertising.
Social media marketing is not advertising.
Social media marketing is not advertising.

I can already hear some of you getting warmed up for the comments, so let me say this. Yes, in social media you can buy advertising. But social media in itself is not advertising. If we can all agree on that, then why are some of us still talking about social media ROI???

You can’t measure relationships. You can’t put on paper the depth and complexity of the human experience with a brand. Sure you can track web traffic, click through rates, and even your follower/following ratio. But none of that explains real influence.

Are You a Social Expressionista or an Alpha Trendsetter?

According to AOL, a social expressionista “defines herself as using the web to connect with others and to express her views, her art, and her projects.”

Sounds like a great person for marketers to hook up with, unfortunately, says eMarketer, only 8% of women online fall into this category so you’re going to have to stand in line to get your shot.

The study, which was conducted by the Bovitz Reseach Group on behalf of AOL, involved 2,000 women in the US between the ages of 18-55. In it, they were asked a series of key questions to help classify the way they share information online.

From here, they developed seven Women Identity Segments including:

Prices Are Up But Consumer Spending Isn’t

My gas station and my grocery store are in cahoots. They both keep inching up prices, waiting to see which one will bankrupt me first. Well, forget it, boys. Like many other American’s I’m finding new ways to get what I need without spending more than I was before.

Gallup’s newest poll shows that even though the cost of living has increased, consumer spending is down from February and was virtually flat over March and April.

Gallup says that last year, spending was on the rise and there was talk of “frugality fatigue.” This year, it’s a whole different story. Of course, we’ve seen it in the popularity of deal sites. In the beginning, these sites were loaded with luxury buys from spa days and high-end restaurants to helicopter rides over the city. Now you can buy sampler packages from food manufacturers and other basics. Deal sites aren’t simply trendy anymore.

Google Business Photo Service Officially Launched

For the past year or so there have been rumblings of how Google was embarking on a mission to take pictures of the inside of businesses as well as map their locations. It was called Store View initially. Yesterday, however, Google’s Marissa Mayer formally rolled out the service as Google Business Photos during the Social – Loco Conference in San Francisco. Take a look for yourself.

Initially, the service was free to businesses in the markets that it was available in (see complete list below) and there seems to be no information to the contrary as of yet.

Here is the complete list of cities and regions where this service can be applied for internationally.

United States:
Orange County, CA
Phoenix, AZ
Bay Area, CA
San Antonio, TX
St. Petersburg, FL

Tablets Impacting Usage of All Other Devices

As marketers it’s most important to know where your market spends their time. In the current environment marketers struggle with how to develop products and apps that address a wider variety of ways that people take in information from the Internet. The cost of making sure you reach all people can be prohibitive for many. The latest, and possibly biggest, disruptor as of late has been the tablet.

Nielsen has put together a study showing the impact of the tablet on what people use and when to access information. This study is of current tablet owners.

M-Commerce Campaigns Grow 30% Over Last Quarter

It’s time for another MillennialMedia SMART report. Today, we have the full results from Q1 2011 and it’s good news for mobile marketers. What we’re looking at are charts showing the potential actions attached to a mobile marketing campaign. As I understand this, the percentage does not indicate the number of users who availed themselves of those actions. However, it’s likely that there’s a correlation, right? More download options likely means more people are downloading.

Q1 2011

Comparing now (top) with then (below), you can see a nice little bump in M-Commerce from 10% to 12%. Application downloads also got a hefty rise, from 17% to 26%, as did campaigns that result in an enroll or join function. Basically, there was an increase in mobile activity across the board.