The location based services market is growing but there are still hurdles to overcome including privacy concerns. It appears as if there have been enough scary stories in the press to make people a little nervous about whether joining the location game is worth the effort. Couple that concern with many people not really understanding just why they need to tell everyone where they are at all times and you have some roadblocks to acceptance for those playing in the location sector (not much, granted, but at least some).

eMarketer reports on a survey conducted the firm White Horse that shows more people know about location based services but aren’t necessarily using them.

For the past year or so there have been rumblings of how Google was embarking on a mission to take pictures of the inside of businesses as well as map their locations. It was called Store View initially. Yesterday, however, Google’s Marissa Mayer formally rolled out the service as Google Business Photos during the Social – Loco Conference in San Francisco. Take a look for yourself.

Initially, the service was free to businesses in the markets that it was available in (see complete list below) and there seems to be no information to the contrary as of yet.

Here is the complete list of cities and regions where this service can be applied for internationally.

United States:
Orange County, CA
Phoenix, AZ
Bay Area, CA
San Antonio, TX
St. Petersburg, FL