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Interactive Catalogs and iPhone Apps Top Digital Marketing To Do List

posted on May 27, 2011

Adobe asked nearly 2,000 digital marketers what was on their To Do list for the near future and interactive catalogs tied with iPhone apps for the number one spot.

According to “The Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade” report, interactive catalogs was number one both online and for mobile and it came in number 4 on the list of “very effective” digital marketing tactics.


Looking at the “deployed” side of the chart, there really are no surprises. Website analytics is something we’ve been doing since the internet began. Social media and blogging can both be done with no budget and just a little time. (I’m not saying done right, I’m just saying done.) When you move to the “planned” side, thing get more technical. Your average small business owner can put up a Facebook page, but building an interactive catalog or an app is probably not in their skill set. That means hiring out and that means money.

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Google Adds Flight Information to Search Results

posted on May 27, 2011

Google’s new Inside Search blog is already coming in handy. We learn today that Google is adding flight information to search results.

They are also careful to note that this is just the beginning considering the latest events around their move into the travel business.

With the close of our ITA acquisition last month, we’re eager to begin developing new flight search tools to make it easier for you to plan a trip. While this flight schedule feature does not currently use ITA’s search technology, this is just a small step towards making richer travel information easier to find, and we hope to make finding flights online feel so easy, it’ll feel like… well, a vacation!

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What Most Concerns Corporate Boards After Finances? Reputational Risk

posted on May 27, 2011

When I first read the report Second Annual Board of Directors Survey – 2011: Concerns About Risks Confronting Boards from EisnerAmper I was a little surprised by the findings of what business risk was at the top of the list for corporate boards right after the classic financial risk: reputation.

Online reputation management and social media monitoring are near and dear to our hearts here at Marketing Pilgrim and apparently the fears have reached the highest parts of the corporate structure (finally!). The chart below shows just how important this area is to companies these days.

The executive summary of the report says quite a bit

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Mobile Users Just Wanna Have Fun

posted on May 26, 2011

Mojiva has just released a mobile advertising report in the form of an online magazine. It’s colorful. It’s graphical and it’s loaded with interesting information.

The best news is that more than 60% of mobile users click on ads at least once a week, the bad news is only 22% said they would make a purchase after clicking. So what did they want to do? The majority said they wanted to play a game. (Gamification of Mobile Marketing, anyone?)

As you can see, in addition to games, mobile apps, video and music are all popular options. I was surprised to see downloading a coupon ride so low on the list, but then mobile couponing is still a bit of a pain.

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More People Are Turning to the Internet for Entertainment

posted on May 26, 2011

When it comes to entertainment, more people are turning to the internet and away from TV and movies. According to the 2011 Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey, 56% of U.S. responders said they were on the internet more than a year ago and 49% spend more time accessing social media for fun.

Not only are they spending less time with traditional forms of media, but 68% say that there isn’t as much value in entertainment as there used to be.
Gail Becker, president of Edelman’s Western US Region says,

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Google Wallet Formally Announced Along With Offers

posted on May 26, 2011

Despite yesterday’s premature announce-ilation by Vivotech, Google announced formally the introduction of their new Google Wallet.

The long and short of it is that Google is looking to own the mobile purchase cycle from search to purchase. That’s a pretty powerful model to say the least and they are out of the gate running.

The Business Insider reports

Google just announced its mobile payments system Google Wallet, which will also be bundled with its Groupon-killer Google Offers.

Google wants to put tickets, credit cards, receipts, coupons, and even your driver’s license in your Google Wallet.

A trial begins this summer in New York, Portland, and San Francisco this summer, with other cities to follow.

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Google Maps Continues to Grow, Adds More Android Features

posted on May 26, 2011

Yesterday Google’s Marissa Mayer said at TechCrunch Disrupt that Google anticipates that Google Maps use in the mobile environment will surpass the usage on the desktop by June. This is a significant milestone as the search giant continues to make its play into the location based / social / ‘whatever it is they want’ space.

Mayer called Google a ‘twitchy’ place to work which is an interesting descriptor because their efforts for social thus far seem to reflect that notion of an almost spastic approach to putting together a ‘product’. They are like a kid trying to put together something with Lego’s by using various pieces of several kits rather than having one set with all the parts designed to work together. Nevertheless, people are using Google Maps which is the cornerstone of whatever direction they finally end up going in. TechCrunch reported