Does your Facebook page ask people to sign up for your newsletter? I’m guessing not. After reading about this idea in the new guide from Lyris, I went to Facebook to take a look. I checked the fan pages for four of the brands I follow and not one asked me to sign up for their email list. Interesting.
The Lyris guide, which is all about creating “surround sound” with your marketing efforts, hones in on the idea of using Key Performance Indicators (KPI) rather than traditional methods of figuring ROI.
In this case, the goal might be increasing your email list by 10%. That’s a measureable goal that is likely to bring results because we know that email conversions are excellent.