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Quora Greenlights Self-Promotion



Marketers, start your engines! As of right now, Q&A site Quora has not only lifted their ban on self-promotion, they’re actually encouraging it.

The old policy said that content that was “primarily self-promotional” was prohibited. Here’s why they changed the rule.

Quora’s key principle regarding content is that users should make the site a great resource for people who want to learn. The quality of the answer is what we care about. Evaluating the intention of an answer does not support this policy.

We want to encourage users to provide answers based on personal experience, and this often involves — or even requires — discussing subject(s) in which the writer has personal experience. Personal experience is an asset, not a liability, and is a key element of many of the best answers on Quora. In other words, we want users to write about what they know and care about — companies, organizations, causes, people, products, etc.

They do ask that you go the full disclosure route and tell people that you work for whatever company you’re praising. They also acknowledge that this opens the doors to a flood of spam, but they say they’re confident that their tools and policies will keep the flow in check. And of course, they reserve the right to ban anyone they like if you get out of line. Basically, as long as you’re posting a relevant answer to a question, you’re in.

What makes this even more of a boost for marketers is the fact that Google now indexes Quora as part of their “realtime” search option. TechCrunch reported the unheralded appearance at the end of April.

All this means, if you haven’t been using Quora to promote your company, now’s the time to jump in. With a free pass to send your message to targeted consumers, coupled with an automatic pop in Google search – the only bad here is the time cost of adding another social media site to your daily routine.

Are you using Quora yet? I’d like to hear about your experience.

Thanks to Louisgray.com for the heads up.

  • http://www.homemakersjourney.com Jessica @ Make Money on the Web

    I have never heard of Quora before but I will definitely need to check it out and add it to my daily routine! Still tweaking my daily routine. Thanks for sharing!

    • http://socialmediamagic.com/blog John Souza

      That’s an interesting twist of events. I have not used Quora myself as of yet, but plan to investigate it now that this is made known to me. I have seen write ups about this network myself in the past. Thank you for sharing and bringing it to my attention again.. I hope we can network in the near future Cynthia.
      John Souza
      SocialMediaMagic.Com

  • tim

    Just be sure you actually have something good to say or you will be eaten alive. Quora is no place for “social media expert” regurgitation.

    • Cynthia Boris

      Good point. I did find it to be a rather closed, somewhat hostile environment and I don’t think that adding “not spam” experts is going to improve that feel, but you never know.

  • bill

    Just because the names aren’t completely identifiable with businesses, doesn’t mean promotion hasn’t been going on this whole time. Some are going as far as to say this is the first step towards monetizing Quora, i.e. a baby step towards profitability…. I stole that last part from http://saybrookmarketing.com/blog/