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SMB’s Know Mobile but Don’t Use Mobile

posted on May 16, 2011


How important is mobile to your small business? Network Solutions did a survey and found that while most SMB’s are aware of the possibilities, few of them are actually using mobile for marketing.

The first line item is a tricky one. Text messaging can be seen as an invasion of privacy for some mobile users, so this probably isn’t the best place to start.

Listing your company with a location-based website, however, is a quick way to get a mobile boost. Shoot some clear photos of your business, then spend a few hours setting up profiles with Foursquare, Google Places and Facebook Places to start. This is an easy one and should be way higher than 19%.

Placing ads, creating an app and making your site mobile are all a little more involved both from a time and money standpoint, so it’s easy to see why the actual usage numbers are so low. Still, if you’re in a business that gets foot traffic, you’re missing out if you don’t have a mobile plan.

Here are the stats from Network Solutions.

“One in three searches on mobile is local. After searching for a business: 61% call the business, 59% visit the business; 88% take action the same day.”

Jumping into mobile marketing sounds easier than it is, I get that. Most small business owners are already stretched thin just keeping up with the day-to-day. But the numbers on mobile just keep rising, so at some point, you’re going to have to take the time to figure it out and get on board. For the future of your business, make it sooner than later.

If you’d like to learn more, Network Solutions is running a free livestream event tomorrow. Visit http://smbmobile.eventbrite.com/ for more details.


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  • http://www.getmelisted.net kfir azran

    Generally speaking i think that this research is pretty much accurate from what i see when talking to SMB owners. Most of them use Mobile search for their own use but don’t really know what to do in order to use it to their advantage.

  • http://www.exabytes.sg Jerrick

    Everyone know that mobile commerce is expanding in the market but still not much people target on mobile. Why ? Because it reach large market but low conversion rate. Large market cause them hard to target directly. And will waste of course if target their customer with geographic area only. It not like Google Adwords that you able to customize down all their demographic and cause you more easy to reach the right market and save your marketing cost.
    Mobile Marketing still costly and unable to reach their target market well.
    I believe it will become popular one day but not now. Still need take for few year to improve.

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