SMB’s Know Mobile but Don’t Use Mobile
How important is mobile to your small business? Network Solutions did a survey and found that while most SMB’s are aware of the possibilities, few of them are actually using mobile for marketing.
Listing your company with a location-based website, however, is a quick way to get a mobile boost. Shoot some clear photos of your business, then spend a few hours setting up profiles with Foursquare, Google Places and Facebook Places to start. This is an easy one and should be way higher than 19%.
Placing ads, creating an app and making your site mobile are all a little more involved both from a time and money standpoint, so it’s easy to see why the actual usage numbers are so low. Still, if you’re in a business that gets foot traffic, you’re missing out if you don’t have a mobile plan.
Here are the stats from Network Solutions.
“One in three searches on mobile is local. After searching for a business: 61% call the business, 59% visit the business; 88% take action the same day.”
Jumping into mobile marketing sounds easier than it is, I get that. Most small business owners are already stretched thin just keeping up with the day-to-day. But the numbers on mobile just keep rising, so at some point, you’re going to have to take the time to figure it out and get on board. For the future of your business, make it sooner than later.
If you’d like to learn more, Network Solutions is running a free livestream event tomorrow. Visit http://smbmobile.eventbrite.com/ for more details.