As expected, nearly half of the general population follows brands on social media to get coupons and deals, and just under that is the reason of brand loyalty. But as soon as you move into a higher tax bracket, the tide shifts and coupons fall away to only 29%, with 52.3% saying it’s brand loyalty that keeps them hanging on.
Now take a look at the last item on the list; “Their tweets/posts are entertaining.”
This means that they aren’t following because you’re entertaining, but it doesn’t mean you don’t have to be. If you have to post daily trivia questions to stand out from your competitors, then go for it.
When it comes to where those affluent folks are hanging out, percentage-wise, Facebook is still the king of social media. However, Twitter and Linked-In both have nearly double the amount of affluent users compared to the general population. Sounds like the affluent are all business.