Posted May 10, 2011 3:11 pm by with 3 comments

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A penny saved may be a penny earned but only if you make under 500K a year. The Affluence Collaborative surveyed wealthy internet users and eMarketer put the results in one of their excellent graphs, which you’ll find below.

As expected, nearly half of the general population follows brands on social media to get coupons and deals, and just under that is the reason of brand loyalty. But as soon as you move into a higher tax bracket, the tide shifts and coupons fall away to only 29%, with 52.3% saying it’s brand loyalty that keeps them hanging on.

This is very good news for luxury brands. It’s actually a nice pat on the back for creating a quality product.

Now take a look at the last item on the list; “Their tweets/posts are entertaining.”

This means that they aren’t following because you’re entertaining, but it doesn’t mean you don’t have to be. If you have to post daily trivia questions to stand out from your competitors, then go for it.

When it comes to where those affluent folks are hanging out, percentage-wise, Facebook is still the king of social media. However, Twitter and Linked-In both have nearly double the amount of affluent users compared to the general population. Sounds like the affluent are all business.

  • That makes sense. If I were wealthy, I think I would use obvious coupons. More money for other areas of my life but I wouldn’t go out of my way like I do now to save money.

  • doriscwilson

    Most of the coupon mom see coupons in our newspapers but it can be difficult to find coupons for exact product, for instance I always use printable coupons or “Printapons” search online to find your coupons

  • Natalie

    I am really surprised at the tweeting bit. Strange answer to come out with. For me the biggest gain is the discount however due to my location, the best site that I have found for coupons is this one but it only deals in Pampers Coupons. Coupon use in my opinion is not as popular as it used to be.