Last month our own Cynthia Boris reported on data that was produced regarding web visits from social media. Of course, since we have all graduated from the “It’s Not the Content, It’s the Headline That Matters!” school of journalism the post was entitled “Under 1% of Web Visits Come From Social Media“. That was simply a statement from the findings but not necessarily our position. Not everyone saw it that way, ;-).
One of those folks was our Inbound Marketing Channel sponsor, HubSpot. They even took the time to get very creative about the mini-storm this headline generated and created this ‘chartoon’ (that’s a chart and a cartoon for you folks squinting right now). Take a look.
We love creating a little controversy and fortunately our industry provides plenty of fodder for that. What’s your opinion about social media? Is the traffic useful to your business? How are you measuring the impact on your business? Let us know.