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Who Uses Social Media: An Infograph



It’s one thing to read about it, but a whole ‘nother thing to see it put into graphical form. Here’s AdAge’s look at the demographics of social media.

First up is the breakdown of social media users compared to the population of the US. Kind of frightening, actually, to see Facebook so close to the outer rim. I feel like I’m looking at one of those molten lava charts from an old B scifi movie. “We’ve got to find a way to stop the rapid expansion before the Facebook layer breaks through and destroys the world!”

And how interesting that the LinkedIn ring fits inside the MySpace ring. AdAge has a supplemental chart that shows that 27.2% of the population on MySpace is male, between the ages of 18 – 20. That same demographic only represents 13.7% of Facebook. Granted, we’re talking percent of total user pool, not actual numbers of users, but it still seems to indicate that Facebook is not the place to advertise if your target demo is a 19 year-old guy.

Also, is there something off about the fact that 61.2% of women on Facebook have been married less than a year but 71.1% are parents. If you read my articles often, you know math and I aren’t on speaking terms, so maybe I’m off about the correlation between those two numbers.

Peruse the chart and then we’ll talk some more.


In addition to parenting, cats appear to be the one element that resonates with the most people on Facebook. If you sell cat treats or high-tech litter boxes, I’d cancel all of your other advertising and spend every dime on Facebook. These are your people.

Source

  • http://barloweinteractive.com/BusinessBlogging.aspx Business Blogging

    Myspace? What’s that? Some ancient artifact from the land before time? Hmmm, sounds interesting. Okay, I admit it, I’m not 19 years old. But I am a guy!

    Great numbers Cynthia. Appreciate all the work.

  • http://globallytested.wordpress.com/ Terry Logan

    Great article Cynthia!

  • Kristen Pulido

    Very informative, thank you for sharing.

  • David

    This is pretty interesting information. However the ring/pie charts at the top (noting social network) aren’t very useful since it is not clear what the values are, which kind of defeats the purpose of having a chart. Would you be able to republish with a bar chart or something that provides an indication of what the values are.

  • - Kelly

    Great article.

    RE: the math on “married less than a year” to “being parents”, many women have children before ever being married. It was reported in 2007 that 40% of all births in America were out of wedlock, reflecting a growing trend in America. (http://articles.cnn.com/2009-04-08/living/out.of.wedlock.births_1_out-of-wedlock-unwed-mothers-wedding-dress?_s=PM:LIVING) As the article states, this reflected a 25% increase in just five years, with that trend continuing to grow.

    Keep up the great writing!

    -Kelly

  • Janelle

    In reference to the Facebook statistics on interests and characteristics…I don’t believe the chart is saying that 61.2% of women have been married less than a year and 71.1% are parents.
    Rather, it’s saying that out of all the people on Facebook who have been married less than a year, 61.2% of them are women. And that out of all the people on Facebook who list that they are parents, 71.1% are women.

  • http://theprofessionalmarketer.blogspot.com/ Nathan Shepherd

    Very interesting statistics I do wonder how active the population is on my space compared with Linkedin, I also agree with Janelle’s observation and David ( really don’t get the ring chart without a % attached.

    Thanks for sharing.

  • Henry

    Bonjour,

    Je vous invite a mon blog

    http://humainsansvaleur.blogspot.com/

    Ton support est apprécie

    Merci