It’s one thing to read about it, but a whole ‘nother thing to see it put into graphical form. Here’s AdAge’s look at the demographics of social media.
First up is the breakdown of social media users compared to the population of the US. Kind of frightening, actually, to see Facebook so close to the outer rim. I feel like I’m looking at one of those molten lava charts from an old B scifi movie. “We’ve got to find a way to stop the rapid expansion before the Facebook layer breaks through and destroys the world!”
And how interesting that the LinkedIn ring fits inside the MySpace ring. AdAge has a supplemental chart that shows that 27.2% of the population on MySpace is male, between the ages of 18 – 20. That same demographic only represents 13.7% of Facebook. Granted, we’re talking percent of total user pool, not actual numbers of users, but it still seems to indicate that Facebook is not the place to advertise if your target demo is a 19 year-old guy.
Also, is there something off about the fact that 61.2% of women on Facebook have been married less than a year but 71.1% are parents. If you read my articles often, you know math and I aren’t on speaking terms, so maybe I’m off about the correlation between those two numbers.
Peruse the chart and then we’ll talk some more.
In addition to parenting, cats appear to be the one element that resonates with the most people on Facebook. If you sell cat treats or high-tech litter boxes, I’d cancel all of your other advertising and spend every dime on Facebook. These are your people.