Application downloads popped up 26% month-over-month with entertainment, retail and travel being the major users. Mobile Social Media (aka Mocial) is also on the rise with marketers looking to up their Facebook and Twitter followers.
Looking only at mobile retail, the report says that mCommerce doubled month-over-month, and Mocial grew 115% in that same time period.
For more information, download the MilennialMedia S.M.A.R.T. report for April 2011. It’s free and it’s full of colorful charts. Can’t beat that.