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Connected Device, iPad Impressions Continue to Rise

It’s time for the Millennial Media MobileMix for May. Say that three times fast.

This month, they added connected devices to the mix and found out that 70% of all impressions are coming from portable video gaming devices and MP3 players. Tablets got 29% of the pie, items such as ebook readers and connected TVs ate up the rest.

Music also helped push “Entertainment & Music” into the number one spot on the chart for Top 10 Mobile Application Categories. That category showed growth of 14%. Games came in second, followed by Mocial, Communications and our old friend Weather. Travel moved up 33% thanks to folks planning their summer vacations.

Apple is responsible for 45% of the applications in the atmosphere, but Android is running a close second with 43%.

Overall, connected device impressions are on the rise. iPad is up 29%, Windows Phone 7 is up 92% month-over-month, but incredibly, connected devices got a 190% bump over last year. This proves that no man is a wireless island.

You must download this month’s MobileMix because Godzilla is on the cover. How cool is that? Click here, it’s free for the cost of your contact info.