Aren’t pandas supposed to be cuddly and cute? My youngest daughter has a stuffed one and she looks so cute holding it and hugging it.
Well, in the world of SEO the panda are mean and angry and it likes to feast on what comes from content farms (which means their diet is pretty terrible).
According to Barry Schwartz over at Search Engine Land the latest version of Google’s Panda update is in the wild so SEO’s can tighten their seat belts to see if this ride is as scary as the other Panda versions.
Google has given us confirmation that they have ran an update to the Panda filter recently.
We have been expecting the Panda 2.2 update based on news coming out of the SMX Advanced conference. Matt Cutts told SMX attendees that Panda 2.2 has been approved, hasn’t been rolled out yet, but that should happen soon.
The update hit sometime late last week. I believe Google manually pushed out the Panda 2.2 update around June 16th.
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As with any update regarding Google the initial news is more of a warning than anything else. The real fun comes when the rankings get shaken up like a snow globe and the whining begins.
The theory is, of course, that if you are following the rules you should have nothing to worry about and should welcome these happenings. Based on the collateral damage of the recent updates, though, no one should feel safe.
Fear the panda.