Marketing to Moms: A Good Product Trumps All
Brands spend billions of dollars marketing to moms. They make commercials, offer coupons and samples and they run active social media campaigns. According to a new White Paper by SheSpeaks and Mom-entum, all those brands really needed to do was turn out a great product.
In a survey of 800 moms, the majority (31%) said they “like” a brand on Facebook because they like the brand in real life. 23% said they came over from a “like” button on a company webpage. Either way, they came in to Facebook because they were already a fan of the product so finding the brand on Facebook was the next step.
Not that moms mind being marketed to. 68% said they were fine with companies reaching out to them as long as the content was relevant. Email was the preferred means of communication (27%) with Facebook (19%) and brand website (15%) coming in under that.
Once a mom is satisfied with a product, 74% say they’ve written about it on Facebook. 62% said their main motivation for sharing was wanting to share a great product experience.
SheSpeaks also found that moms are interested in more than a one-night-coupon-stand with brands. They are interested in having an on-going relationship with brands they can trust and ones that understand their needs.
So, while it’s nice to have a lot of Facebook fans, how many of them are actually talking about your products on their blogs and pages? If the answer is not many, it may not be your marketing but your products that need tweaking.
You can view the entire White Paper for free at SheSpeaks.com.