Posted June 15, 2011 12:26 pm by with 5 comments

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Mobile social networking, or mocial, is when you use your phone to access Twitter, Facebook, Foursquare or any other social networking site. People have been doing it for a couple of years, but now that smartphones and social media apps are so prevalent, it’s become one of the most popular categories in mobile usage.

The chart comes from a webinar delivered by comScore titled ‘The State of the U.S. Mobile Advertising Industry and What Lies Ahead” The bars show usage comparisons between March 2010 and March 2011. At a quick glance, you can see that every category showed growth, with social networking and map usage on mobile up nearly 50%. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.

Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners. As a Southern California dweller, that weather number is odd to me, but I suppose if you live in a state that has actual weather, it would matter.

So what’s in your marketing future? Say it with me now, the holy trinity, Mobile, Social, Local. We need a word for that. How do you feel about “Mocialoco?” I think it could catch on.

Want to know more about Mocialoco? Download the free report from comScore, it’s loaded with lots of colorful charts and information you can use to market better and smarter.

  • ken

    This is great news! And you are so right, the question is: So what’s in your marketing future? Those we care about (both business and personal) are changing the ways they want to access us. We must get ahead of that curve!

  • This is really great news as I am just getting into mobile web design & everything seems to be leaning towards mobile, mobile sites, mobile ads, mobile marketing etc… This article just hightlights the facts.

    Robbie Griffiths

  • Interesting, but doubling would entail a 100% increase, not a 50% increase.

    • Cynthia Boris

      And thus another example of our public school system at work. Thank you for your note – you’re right and I think I’ve fixed it in all applicable places.

  • This is such great news. With all of the mobile development our company is doing this will really give us a leg up. I didn’t realize it was gaining this much traction. We all just have to keep on keeping up!