Newegg Leverages the Power of Now
If you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here’s the thing though, you have to buy it now and I mean now. Once they’re sold out, it’s over. I’m not talking 24 hours, I’m talking about in the next hour and you don’t want to miss out, so buy now.
Now — is a powerful thing and electronics retailer Newegg is leveraging that power by pushing their “Shell Shocker” deals as mobile alerts. Responsys is the company behind the mechanics of it and their Chief Marketing and Sales Officer had this to say:
“Newegg’s innovative mobile marketing campaigns provide more personalized and relevant content to their customers. Consumers today are eager to get the best deals on the hottest technology products, and mobile is a key interactive channel to put new products in the hands of customers quickly and efficiently.”
We are a microwave society after all. Tell me you haven’t stood impatiently by, thinking that 40 seconds was too long to heat up this morning’s coffee. You only have to look at the daily deal site trend to know that people respond to a ticking clock. But for daily deal sites, that clock is set to 24 or more hours because they notify by email and not everyone checks their email every ten minutes like I do.
With Newegg’s mobile push, you’re getting notified the instant that deal goes live and with it comes the implied pressure that if you don’t buy now, you’ll miss out.
The downside here is that mobile alerts can be intrusive, especially if they’re dinging you every hour. But for the right customer, these alerts are a win-win for both marketer and buyer.
Mobile alerts on hot DVD markdowns? I’m there. How about you?