Marketing Pilgrim

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My husband just told me that the generation gap between him and our teen son, is less than it was between him and his father when he was a teen. I thought he was nuts, but then I saw this report from eMarketer that shows a significant rise in Facebook engagement with folks over 55.

Could Facebook be the great equalizer of all folks from 18 to 80? Less than a year ago, brand engagement for the over 55 set was less than 1 in 4 while 60% of the 18-34 group was clicking “like” on a brand page.  Now, 43% of respondents in the over 55 group said they “like” a brand on Facebook and there’s every indication that the number will continue to climb. It might even climb past that of the younger users as part of a trend I bet Facebook doesn’t like.

When people talk about hot trends on the web, Groupon is on the list, but for all the noise they’re making, the experts say that Groupon isn’t turning a profit and may have a hard time doing so in the future.

Now, it’s Pandora’s turn in the spotlight thanks to their announced IPO and hey, lookee there, they’re not making any money either. How can that be?

The generally accepted theory is, the more users you have, the more money you make, right? Not so. In Pandora’s case, more users means they have to spend more on music licensing, which should be off-set by more advertisers, but it’s not happening.

We love when one of our sponsors here at Marketing Pilgrim does something big. Today that would be HubSpot and their acquisition of marketing automation company Performable.

HubSpot is known for its service to the small business community but has seen how inbound marketing can turn small companies into larger ones with more advanced needs. The acquisition of Performable helps move HubSpot into another area which will help their current 4,500 HubSpot customers but also grow the company in other areas.

HubSpot CEO Brian Halligan reports on the company blog

Inbound marketing is about ToFu (top of the funnel) and MoFu (middle of the funnel)

Hey, we’re all busy these days right? Well, your best pal Google wants to help you remember things about your busy life especially if you did those things with Google along side of you.

The new My Places feature will help Google users keep track of all of those important places you have been in case you somehow forget what you like. This feature is less likely to serve the true ‘local’ who has a nice idea of what they like in their town but travelers could benefit from having an aggregate list of places they liked in different places they visit regularly.

Here is a screenshot from the Google Lat Long blog

Google is showing obvious concern for your ability not to get confused by your busy life.

The Pew Internet and American Life Project has released a study called “Social Networking Sites and Our Lives” based on data collected late in 2010 about social networking sites and their impact in a variety of areas.

Normally, I would be cautious of data collected over 6 months ago but after looking over the report it seems that the Internet cycle of “news today and ancient news tomorrow” doesn’t apply as much in this case as usual. In fact, I highly recommend you look it over.

The study looks at a wide variety of aspects regarding social networking and the one I was most intrigued by is social networking by age group.

Here’s an example.