5 Steps to a Killer Linkbait Campaign [INFOGRAPHIC]

Ever wonder what it takes to put together a successful link bait campaign? If you have any experience you probably can tell everyone a few things about unsuccessful ones.

Truth is, linkbait campaigns aren’t easy mainly because the order of the day is to wing it and see what happens. That is usually the most expeditious way to get the campaign done but that doesn’t ensure success. In fact, it keeps the possibility of success of the campaign quite low.

Check out this infographic from our Infographics Channel sponsor Voltier Creative. It’s just 5 straightforward steps. You can do that, right? Happy linkbaiting and be sure to check out Voltier’s capabilities for your infographics needs.


Strong Growth Expected in Location-Based Services

In real estate, location is everything and it’s pretty important when it comes to marketing, too.  According to a study by Pyramid Research, location-based revenue in the US is expected to climb from $2.8 billion in 2010 to $10.3 billion in 2015.

A big chunk of that change will go out to location-based advertising, which, according to Pyramid, is the fastest growing segment. They expect it to be responsible for 60% of the location-based service revenue by 2015. Within that, local search is key.

“Not only are navigation applications moving to a search-funded model, but there are also a wide range of other companies looking to capitalize on the growth of local search, including start-ups (such as Poynt and Yelp), local business advertising specialists (such as Yellow Pages) and vertical aggregators (such as toptable and HotelBooker).”

Will Social Kill the Search Star? [Opinion]

I am not sure what to make of this new foray into social that Google has embarked on. I’m not sure because the Internet industry’s court of rush to judgment public opinion isn’t likely to even let Google+ get off the ground. Few are talking about the fact that this is a project that will be rolled out over time. Instead people are reading that Google’s social effort looks like Facebook, is named poorly and is just another Google social flop.

That may be the truth but I say so what? Whether Google is wildly successful with Google+ or it’s a gargantuan pile of dung, the fact remains that Google is a search company at its core and it may be starting to lose its way. If that happens then there will be a void that will be hard to fill and there is something to be concerned about.

Google Gives New Look To Place Pages

Google is playing with a lot of things at the moment. Google+ is one. Now it looks like Google Place pages are receiving a facelift as well.

All of this is likely in preparation for the rolling thunder roll out of Google+. Here’s the new look. Personally, I like it.

Google has all of these floating individual elements that are being primed to somehow fit into the grand socialization of the once mighty search engine. Is this the beginning of the end? Will social kill the search star?

Premature Socialization: Google+ Introduced To All But Used By Only Select Few

Google is telling everyone that their new project, Google +, is the new way to do social. We’re going to have to take their word for it since the project is being rolled out in a field trial by invitation only in a technique called rolling thunder according to Wired.

In fine Internet fashion, however, that hasn’t stopped everyone from trying to compare it to Facebook, make fun of its name and make bold predictions about how it will or will not work.

Rather than get involved in this silliness how about we just give you the series of videos that Google produced for their blog post to explain this new social thing. Make of it what you will.



Insurance Emails Click While Technology Emails Lag

Social media is great for the fast hit, but email is still the option of choice when it comes to delivering a customized marketing message.

A new study by Harte-Hanks shows that overall delivery rates are at 95% for 2010, slightly up from 2009 and unsubscribes are down to .19%.

When it comes to the all important open and click, it varies by industry. Overall, open rates dropped to 17% from 26%, but Harte-Hanks says this might not be an accurate depiction of the facts. They say that many emails only report as “open” once the images have been downloaded, but many people will skip the images, rather than deal with the potential for a virus or simply because it’s an unnecessary step.

Clickthroughs Are Still the Most Used Marketing Metric

When asked what types of metrics they use to measure success, the majority of marketers responded with the good old clickthrough. Now, I’m all for “if it ain’t broke, don’t fix it,” but we’re starting to see that, especially with social media, counting clicks isn’t the best way to gauge success.

So what is? eMarketer has seven answers in their new book, “Digital Impact: The Two Secrets to Online Marketing Success.” Written by eMarketer CEO and co-founder Geoff Ramsey and Vipin Mayar, EVP of McCann Worldgroup, the book states that there are seven types of metrics, that if mastered, will give you a clear picture of how you’re doing.

Let’s take a closer look at a couple of them.

Qualified Reach, or Qualified Visits