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Marketing Pilgrim Welcomes Our New Sponsor: Voltier Creative!

posted on June 27, 2011

We are excited to welcome a new sponsor to our rapidly growing roster of sponsors for our various Channels of Internet marketing and social media subjects.

Voltier Creative is the new sponsor of our Infographics Channel. This unique offering was put together in an effort to offer our readers something beyond posts. With the increasing popularity of infographics to display information and data that can easily be passed around the social web, it only makes sense that we feature this form of web content.

Be sure to visit out new sponsor and learn how they can create great infographics for your business or even work for your agency.

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Top 15 Highlights From SEOmoz 2011 Ranking Factors

posted on June 27, 2011

Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.

  1. Correlation Isn’t Causation – We all knew that this was coming. If you follow SEOMoz heavily this is one of the most commonly used phrases but for good reason. The illustration pointed out that although their study may bring about correlations between variables it isn’t meant to suggest that they cause one another.

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Cup of Joe: You Are Scared And Don’t Even Know It

posted on June 25, 2011

The video above is titled “People Are Awesome”. To be completely honest with you, it should be titled “These People Are Awesome”. Because let’s face it not all of us are as amazing. But, that doesn’t matter because each one of us has extraordinary potential. That’s right, each one of us has the potential to do amazing things. The problem is that most of us never reach our full potential to truly realize what we’re capable of doing. Now don’t get me wrong, this doesn’t mean that we aren’t happy. The vast majority ofpeople have positive and productive lifestyles but still never grasp their full potential. One of the glaring reasons that we never get close to our true potential is our innate fear.

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Shopzilla Says iPads Are the New It Bag

posted on June 24, 2011

We know that iPads are becoming increasingly popular here in the US, but now they’re taking over in Europe, too.

According to shopping search engine Shopzilla, the iPad is the new “it bag.” In other words, it’s the trendy, fashionable item that every shopper wants to own.

In their recent survey, they found that 6% of shoppers already had a table and 20% were thinking about buying one this year. Here in the US, 12% of consumers already have a device and 25% plan on buying this year. (Count me in that 25%!)

When it comes to online shopping with a tablet, 61% said it was as easy to use as their personal computer. That ease of use and the portability is the reason 53% of respondents said they use the device to shop and browse with a friend. Only 27% report co-shopping with a smartphone.

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We Interrupt This Twitter Stream for an Important Message

posted on June 24, 2011

Over the past year, Twitter has actively introduced a variety of ad messages into their system. Promoted Tweets and Promoted Trends are the two most popular, but each of those is designed to hang around on the fringes of the main feed.

Now, rumor has it, that Twitter is looking to insert ad messages into the Twitter stream. Twitter says it’s them being bold and where that will lead them is anyone’s guess.

TechCrunch did an informal survey on the idea and the results weren’t as negative as you might expect. Some would like the option of paying for the service in return for having ads shut off, while others see it as a necessary evil. There are, after all, not many free lunches.

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Google Responds To FTC With “You’re Looking For What, Exactly?”

posted on June 24, 2011

In response to the FTC’s letter telling them that the commission is conducting a probe into Google’s business, the search giant has put together its first response. As you might expect they are playing it cool.

From the official Google blog:

At Google, we’ve always focused on putting the user first. We aim to provide relevant answers as quickly as possible—and our product innovation and engineering talent have delivered results that users seem to like, in a world where the competition is only one click away. Still, we recognize that our success has led to greater scrutiny. Yesterday, we received formal notification from the U.S. Federal Trade Commission that it has begun a review of our business. We respect the FTC’s process and will be working with them (as we have with other agencies) over the coming months to answer questions about Google and our services.

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The Changing Face of Local Search

posted on June 24, 2011

I remember the first ad buy I ever made. The year was 1996 and I was purchasing a 3”x2” ad in the independent newspaper the Houston Press. I had never bought an ad before and the experience was exciting knowing that my ad would be read by thousands of people who just might purchase the services of my employer, a local ISP in Houston. Now you might ask why I wasn’t buying ads for that campaign online. Well, the answer is simple. That’s not where the local customers were. Oh how times have changed.

The Evolution