Marketing Pilgrim

TV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it’s more likely that you’ll see “soda” instead of “Coke” or “coffee” instead of “Tully’s.”

3GTV has a solution and they call it the “Smart” grocery store. The test program, which launches today, involves 9 Bloom grocery stores in the Washington D.C. area. Here shoppers will be shown brand messaging as they shop through the use of digital, shelf-edge displays. The program also is interactive and has the ability to track and measure shopper activity.

PepsiCo, Kraft Foods, and Nestle Purina have all signed on to be a part of the pilot program which could be the next big thing in in-store marketing.

No not Steve Jobs. Job jobs. The ones that make careers etc.

Our Internet marketing job board continues to update often with new opportunities for job seekers in the Internet marketing and social media marketing fields. Of course, that means that more and more employers are seeing that for just $27 per Internet marketing job listing per month, it’s silly not to put your job in front of Marketing Pilgrim’s talented readers.

Here is a taste of some of the jobs listed on the board. Happy hunting!

New Media Digital Campaign Director – SEIU Seattle, WA

Interactive Contact Strategist – 11th Hour Los Angeles, CA

Marketing Director – Myplanet Digitial Markham, ON (Canada)

Corporate America has exhibited the best and the worst of social media in the short-lived industry’s time. There have been edicts passed down that prohibit employees from using them at all. There have been instances where companies have given everyone free reign and stupidity prevailed. There have been firings and, as a result, lawsuits about what can or cannot be done around what employees say.

Needless to say, the list goes on. One trend that is emerging according to an article in the New York Times is the creation and implementation of private corporate social networks. In the last century we used to call them intranets but you know kids these days …… The Times reports

We are excited to welcome a new sponsor to our rapidly growing roster of sponsors for our various Channels of Internet marketing and social media subjects.

Voltier Creative is the new sponsor of our Infographics Channel. This unique offering was put together in an effort to offer our readers something beyond posts. With the increasing popularity of infographics to display information and data that can easily be passed around the social web, it only makes sense that we feature this form of web content.

Be sure to visit out new sponsor and learn how they can create great infographics for your business or even work for your agency.

Last week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you happened to miss the webinar, here are the top 15 things to consider when doing SEO.

1. Correlation Isn’t Causation – We all knew that this was coming. If you follow SEOMoz heavily this is one of the most commonly used phrases but for good reason. The illustration pointed out that although their study may bring about correlations between variables it isn’t meant to suggest that they cause one another.

The video above is titled “People Are Awesome”. To be completely honest with you, it should be titled “These People Are Awesome”. Because let’s face it not all of us are as amazing. But, that doesn’t matter because each one of us has extraordinary potential. That’s right, each one of us has the potential to do amazing things. The problem is that most of us never reach our full potential to truly realize what we’re capable of doing. Now don’t get me wrong, this doesn’t mean that we aren’t happy. The vast majority ofpeople have positive and productive lifestyles but still never grasp their full potential. One of the glaring reasons that we never get close to our true potential is our innate fear.