Different strokes for different folks right? Well, with social media that holds true as a study conducted by Regus shows. eMarketer provides the following chart examining the success in social media levels in a variety of countries
What the next chart shows more than anything is not so much about how social media impacts revenue but more so how the overall economic climate does.
While we all want to see information that confirms our thoughts on the success of social media it is critical to remember that social media is not a standalone deal. It is part of how we communicate overall with customers. Social media cannot overcome poor economic conditions but it can influence people in ways that have not been available in the past.