Social Media Success Varies By Country and Economy

Different strokes for different folks right? Well, with social media that holds true as a study conducted by Regus shows. eMarketer provides the following chart examining the success in social media levels in a variety of countries

What the next chart shows more than anything is not so much about how social media impacts revenue but more so how the overall economic climate does.

While we all want to see information that confirms our thoughts on the success of social media it is critical to remember that social media is not a standalone deal. It is part of how we communicate overall with customers. Social media cannot overcome poor economic conditions but it can influence people in ways that have not been available in the past.

Newegg Leverages the Power of Now

If you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here’s the thing though, you have to buy it now and I mean now. Once they’re sold out, it’s over. I’m not talking 24 hours, I’m talking about in the next hour and you don’t want to miss out, so buy now.

Now — is a powerful thing and electronics retailer Newegg is leveraging that power by pushing their “Shell Shocker” deals as mobile alerts. Responsys is the company behind the mechanics of it and their Chief Marketing and Sales Officer had this to say:

Google: One Billion Served

In May, Google became the first web property to have one billion unique visitors. According to comScore, Microsoft clocked around 905 million visitors, and Facebook.com had 713.6 million visitors.

McDonalds is still the reigning champ!

Can you even imagine a billion of anything? It looks like this in numbers: 1,000,000,000. Outside of North America, this is often referred to as One Thousand Million. One billion pennies stacked equals the height and length of five school buses, and “a piece of finely woven bed sheet cloth that contained a billion holes would measure about 500 square feet, large enough to cover a moderate sized apartment.”

That’s a lot of anything, but there’s a hidden downside. The Google number represents an 8.4% growth, but competitors Microsoft and Facebook have higher growth percentages. Facebook’s growth was 30%. Does this mean Facebook will eventually overtake Google? I hope not and probably not.

Google Facing FTC Antitrust Probe

According to a published report in the Wall Street Journal, Google is getting some unwanted attention from the three lettered agency that may actually be worse than the IRS: the FTC.

The WSJ reports:

The U.S. Federal Trade Commission is poised to serve Google Inc. with civil subpoenas, according to people familiar with the matter, signaling the start of a wide-ranging, formal antitrust investigation into whether the search giant has abused its dominance on the Web.

The five-member panel is preparing within days to send Google the formal demands for information, the people said. Other companies also are likely receive official requests for information about their dealings with Google at a later stage, the people said.

Representatives for both Google and the FTC declined to comment.

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Google Study Shows Search Credibility Higher Than Social Media’s

Man, I nearly fell on the floor when a study conducted by Google found that in the area of word of mouth, search has more credibility AND is more likely to lead to purchase over social media. Really? The search giant doing a study with that kind kind of result?! Who woulda thunk?!

All kidding aside, though, the study conducted by Google and the KellerFay Group has some interesting information for marketers to consider. The chart below represents this ‘edge’ that search has over social media in the word of mouth game.

You can get more information from the full report here.

One thing I actually do appreciate from Google these days is their continued adeptness in putting information into short form videos. This is a good overview of the findings and may make you a bit more interested in the details of the full report.

Shift To Mobile Moves Local Further Into Spotlight

It only makes sense, right? Mobile devices and the usage of them are more geared toward an experience that answers the user’s need of finding something to do, eat or whatever right now. It’s the right now part that makes local more important than ever. As a result the push in the mobile space will have a lot less to do with national campaigns and much more about targeted local efforts.

BIA/Kelsey has looked at this trend in their report “US Local Media Annual Forecast (2010-2015)”. As you can see, local could be responsible for 70% of total mobile ad spend by 2015.

Sometimes you look at numbers from research and say “Well, no kidding!” but when the fur starts to fly and different people in organizations want different things common sense doesn’t always win out.