The Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France.
The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then looked at pre-purchase behavior and here’s what they got:
After purchase, the US was slightly ahead in using their mobile phone to check order status and to share product info with others. France came in lowest on the sharing poll, so apparently they like to shop but prefer to keep their treasures to themselves.