There’s a reason why Trackur is calling its latest upgrade “Trackur 3.OMG” and it’s because it’s one of the social media monitoring company’s biggest updates since its 2008 launch.
Trackur Insights is the monitoring company’s take on social media analytics. Focusing on the metrics users are most likely to use–and ignoring all of the useless eye-candy–Trackur Insights lets users quickly see what’s going on across all of their monitored keywords.
The Executive Insights summary provides a snapshot of new results, velocity, sources, activity, keyword discovery and trends. Here’s an example of how it looks:
In addition, Trackur’s Single Search Insights let you quickly see the new results, velocity, sources, and trends for any of the brands/keywords being monitored.
Trackur Insights launches today and is available at no extra charge to Trackur’s Plus, Premium, and Ultimate plans.
Head over to Trackur’s Actively Listening blog for the full announcement.
Disclosure: Andy Beal is the CEO of Trackur…in case you missed his incessant promotion of it over the past 3+ years.