Here are some of the stats:
- 53% of people said they want to get advice from someone who is knowledgeable about a topic, but whom they don’t know.
- More than a third of the population (38%) turn to anonymous sources for product and service recommendations.
- 41% of people would prefer to connect with “everyday experts” on travel information, whereas only 17% would turn to people they already know.
- 43% would turn to unknowns for recipes or cooking-related content, while only 22% would connect with people they know.
The concept of going to a stranger for advice isn’t all that new. Before the internet, we sought outside experts to plan our vacations, sell our homes and decide on a new hairstyle. Relationship problems? Joe the bartender can help you out with that.
The good thing about asking strangers for advice is that the advice doesn’t come with strings attached. If the DIY expert on the web suggests you paint your living room blue, you can feel free to paint it yellow. If you mother suggests blue, then you could be in for trouble if you go with a sunnier shade.
On the marketing side, setting yourself up as an expert is an excellent way to promote your brand. Search Twitter for questions on your topic then answer them for all the world to see. Run Q&A days on Facebook. Load your website with helpful articles that go beyond the scope of your product.
Here’s your assignment for today, give out one tip on Facebook or Twitter. Something that will help the reader feel, look, or do something better. It will only take a moment and it will come back to you two-fold.