When was the last time you watched a video on YouTube or other video-sharing site? If you said, “yesterday,” then you’re in line with 28% of internet users. 71% of online adults said they have visited a video-sharing site at some point and that includes an equal number of men and women.
These new numbers from the Pew Research Center’s Internet and American Life Project, show that video-sharing site usage is growing, to the tune of a 38 point increase since they first studied the beast back in 2006.
The study shows usage across the board from 18 to over 65, all levels of education and income but on a typical day, the majority player is 18-29, non-white, in an urban or suburban setting. Rural users, however, have shown the biggest growth in the past year, which is probably due to increased internet access, including mobile phone access.
Pew says the rise in usage coincides (though not coincidentally) with the rise in content on YouTube — 48 hours of content uploaded every minute to the site. That’s both awesome and frightening.
So how does a marketer leverage all this video-sharing power? The simple answer is, create cool content that people want to watch. The reality is, it’s not that simple.
Do you use YouTube for marketing? I’d like to hear your thoughts on what works and what doesn’t.