The CMO Council and Deloitte and Touche have released a report, which outline some of these concerns. You can purchase the full report (no money to Marketing Pilgrim) or get the free executive summary. Here’s a glimpse
To sum up the above chart only 20% of those surveyed feel like things are going well in the digital realm. That sounds surprisingly honest, doesn’t it? That’s good news since the pattern thus far has been to chase after tools and techniques rather than think first then act. Doesn’t matter what you do, if you haven’t planned well your are likely to have a rough go.
In answer to this need it appears as if CMO’s (or their VP level equivalent) have targeted where they need to focus their efforts for improvement.
So where are you and your company? Do you have it all together in the digital front? What areas are most in need of improvement in your organization?