Facebook has obviously been watching and taking notes regarding what has taken place with Google+ and brand pages (no matter how inane the whole thing was / is). As a result, it looks like someone at the social network cried down from the mountain to “Tell the Facebook for business story, now!”
The result? The Facebook for Business page which was introduced yesterday. Don’t get all panicky. There’s literally nothing new here. It just appears that in a fit of “Uh, shouldn’t all this information be in one easy place for people to get at?” Facebook has just aggregated the information already in existence into one place so it can be better understood. The video that appears on the “site within a site” was originally posted over a year ago. Here’s the page
Hey, if the threat of a little competition is forcing Facebook to take their information and put it into a format that is easy to read, understand and can ultimately help a business, then let the games begin. It’s usability changes like this that expose Facebook as a technology company who is putting services together that currently will reach those who “get it” but in the process leave large sums of potential revenue on the table. Good news for Facebook if they can get beyond the technology and think about the people.
If you would like to explore that idea that Facebook and Google are just technology companies that are leaving a lot of revenue on the table, I recommend an article from Adweek for your reading pleasure. It is something to consider.