The past week has brought some significant change (or opportunity for change?) to the landscape of the social web. The biggest news being the initial trial balloon sent up for Google+ (with the supposed general rollout happening at the end of this month) and the announcement of the Mark Zuckerberg proclaimed ‘super awesome’ deepening of the relationship between Facebook and Microsoft (can that be a good thing?) with the Skype via Facebook video chat offering.
There is much to consider now from a personal and professional standpoint. With every ‘innovation’ it becomes increasingly clear that the one thing that even Mark Zuckerberg or Larry Page can’t change is that pesky 24 hours in a day rule. In other words, we are all only human and can only handle so much and have a life as well.
As marketers we are forced to have a grasp of it all but as people we can only handle so much. So today we need to ask ourselves some serious questions and our answers will shape how we move forward personally and professionally in the Internet industry.
Here are some questions I am pondering.
- Am I willing to split my social web time between different services to serve different needs in my life?
- Are the limitations of each platform restricting enough to make me use more than one social media platform to get everything done the way it fits me best?
- Am I willing to simply give everything I have and say online to two large companies whose end game is not to protect me but to exploit me?
- Will the social web start to look like the two party political landscape we currently have which creates ideological camps and ultimately restricts how well we can all get along?
- What company am I more comfortable with when handing over my personal interactions; Google or Facebook?
- As a marketer, how realistic is it to expect individuals to have a true grasp of the ins and outs of all the options that exist in the marketplace?
- As a person trying to survive in a world of less and less opportunity, how willing are you to stake your professional life on one or the other platform? Could a solid stand in either direction ultimately cost you your job and/or reputation?
- Along with the finite limitations of time itself, what about the finite marketing budgets that most live with? The business world is not an ever-flowing fount of money to hand over to every Tom, Dick and Facebook that comes along. Where will it be best to spend marketing bucks?
- How confident can I be that one or more of the current options won’t go all MySpace on me and completely derail?
These are just a few of the questions I am considering in light of all the change that is right in our laps today and the likelihood that we ain’t seen nothing yet.
What about you? Where are you on this rollercoaster ride of the Internet? Are you going to be a generalist? Are you going to be a specialist and if so where?
So many questions and so many readers. We would love to hear what YOU have to say. After all, if YOU don’t play along then these companies have nothing to do from 9 to 5.