One of the benefits of owning a franchise is the use of a well-known name. If I’m looking for lunch in a new neighborhood, I know what I’m going to get at a Subway, where Joe’s Sub Shack could be a hit or a miss. Now, Facebook is going to help you solidify that connection with their new Parent-Child update inside Facebook Places.
According to Inside Facebook, the company is testing an app which will allow parent companies to easily connect to the Places pages for all of their local locations. On the user side, these “child” companies will show up on a Locations tab on the parent site. Geo-location markers will automatically list the nearest locations, or users will able to submit a zip code for different results. Child pages will be auto linked to the parent page.
On the backend, this upgrade will allow parent companies to push out updates to all of their child companies without having to log in and out of each one. It also opens up a whole new world for Places Check-In Deals.
Under the new system, parent companies will be able to create a Check-In Deal that runs across all franchise locations, or ones in a specific area. This is a nice bonus for local owners who don’t have the time to administer regular deals on their own.
This Parent-Child update may be aimed at the big retailers, but you don’t have to have 500 locations nation-wide in order to use it. Local chains, with only a few locations may find this upgrade even more helpful, as those are the businesses that don’t have the money and manpower to administer a social media marketing campaign.
Even Subway had to start somewhere. Maybe with the aide of the new Facebook Places program, Joe’s Sub Shack can give them a run for their money.