Marketing Pilgrim's "Search Marketing" Channel

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Get Your Google News Badges Here!

I will be real honest. Other than another way to look “social” and to track your travels on the Internet (a Google+ need?) I am not sure what the reason is to use badges for Google News. Heck, people are tired of badges where it was initially the entire reason to use the service (that would be Foursquare, remember them?). I don’t know, maybe we’re going back to the old school days of getting a gold star for doing what you should be doing already?

So rather than yammering on about why I don’t get this, why don’t you just watch the Google video from their blog that explains this latest distraction in the online world. You can make up your own mind from there.

So there you go. Any thoughts?

  • Kenneth

    Just one thought.. Why? Why on earth use this?

  • LSJ

    I guess …
    google is taking advantage of news badges to turn the model of passive responses to “individual searches” into an active model that google can feed same “information blocks” to groups of readers with same badges.

    This may create two things.
    1. Search engine efficiency. google saves search bandwidth by feeding readers information in batches and builds dependent reader bases classified by badges.
    2. lots of vertical demands from groups of same badge readers, which would mean a new contextual advertising apace.

    just not sure if the badge makeup would work or not?

  • http://www.markanthonycianfrani.com Mark Anthony Cianfrani

    The marketing value of these are alone make them a good investment.