Posted July 27, 2011 6:43 am by with 4 comments

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Editor’s Note: Occasionally we will give our readers a look at various events that one of our writers will be attending. We have no connection to this event other than this post to inform you about the opportunity that exists for futher online marketing education and networking.

Affiliate Summit East is just around the corner (August 21-23) in New York and there’s no time like the present to plan your conference strategy. Who better to give you tips on getting the most out of Affiliate Summit than co-founder and conference organizer, Shawn Collins?

Shawn agreed to answer a few of my questions about how to maximize your time at ASE so I could share them with you, our awesome Marketing Pilgrim readers. Enjoy 🙂

1. What’s the best way to keep up to speed on all the Affiliate Summit parties?

We will post a comprehensive list on the Affiliate Summit East 2011 blog as we get closer. Few companies share party details until a week or two before the conference. After we post the list, we’ll continually update it as we get closer to the conference.

2. What networking opportunities are available?

Lots of people get things started in advance on our forum. Our magazine, FeedFront, includes the conference agenda, speakers, list of speaker Twitter names, etc. This is a good guide to find which speakers will be when and where. And when people get to Affiliate Summit, networking opportunities include the Meet Market, Exhibit Hall, meals, and Ask the Experts roundtables.

Also, we have a list of speakers on Twitter and will be publishing an interactive scheduling tool shortly, where attendees can see which events and sessions are being attended by other people.

3. What’s your number one tip for getting the most out of Affiliate Summit?

Stay out of your hotel room. There are thousands of affiliate marketers getting together for three days, so eat, drink, and live with them for the time before, during and after the conference to meet as many people as possible to learn and cut deals.

4. The Diamond pass comes with DVDs of Affiliate Summit sessions. How long after AS does it take for the DVDs to be delivered?

It’s typically about 6 weeks for the DVDs, but they are only for folks who get the Diamond pass.

5. What’s the number one mistake you think people make when coming to Affiliate Summit?

Staying at a hotel other than the one where the conference is taking place. It’s far more convenient to have your room right upstairs, and there are so many extra opportunities in the elevators, lobby, bars, and restaurants of the Hilton New York to meet fellow attendees.

6. Why should publishers attend Affiliate Summit?

They can meet with all of the networks and affiliate programs face to face to find out which products and offers are best to promote right now, and to negotiate better payouts, as well as meeting with fellow affiliates/publishers to exchange tips and strategies.

7. Why should merchants attend Affiliate Summit?

They can reinforce relationships with affiliates/publishers, as well as establishing many new relationships. Plus, they can learn about the latest best practices from leaders in the industry.

8. There is an SEO Training course available the day before the conference. What makes this training course unique?

The course is being run by Rae Hoffman, who has been one of the most popular Affiliate Summit speakers for years, as well as a very respected leader in both search and affiliate marketing. This is a chance to learn from her in person in a small group.

9. Do you recommend registering early when attendees arrive?

Definitely – we started opening up the check-in booths on Saturday evening (4pm to 8pm) a couple years ago to alleviate lines on Sunday. Attendees can get in and out with their badge and other materials in a couple minutes, rather than spending valuable time in line the next

10. What are the top 3 sessions you’re looking forward to at this year’s ASE?

Unfortunately, I don’t get to see entire sessions during the conference, since there are 4 running at a time, and I have to keep an eye on all of them and the rest of the operations of the conference. I only see most (sometimes all) of the keynotes, and I am really excited
about all four of those.


While Shawn might be too busy to see the sessions, there are a ton of opportunities for you to get valuable information from some really smart people. Couple this with tremendous networking opportunities and chances are your head will be spinning with ideas by the end of the conference.

If you plan on going to Affiliate summit, keep an eye out for me. I’ll be one with my head buried in my iPad updating Pilgrim readers on juicy bits from the conference. If you haven’t registered yet, it’s not too late!

  • Nice post, David!

    • Thanks Matt. Good seeing you last night, if only from across the room 😉

      Hope Shawn’s tips help you have a great ASE!

  • Nice interview…looking forward to it big time!

  • thanks.
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