The news is a tad slow today. The summer in search can be that way unless of course you are the mood to whine about every little thing that did or did not happen with Google+.
So we don’t have to figure out what to do next on our own, Google is “premiering” their periodical Think Quarterly.Here’s Google’s description of the ‘periodical’ from their blog
We use research, analysis and insights—from inside and outside Google—to inform our decision-making and our products. We’ve spoken to a lot of our partners about how to help them access the same insights and conversations that inform our strategies, and today we’re announcing a thought experiment for our clients called Think Quarterly. It’s intended to be a snapshot of what Google and other industry leaders are thinking about and inspired by today.
Google is calling this their first edition even though the actual first edition happened back in March but was intended for a small group of their UK users and advertisers. They explain further.
The first edition focuses on the broad concept of “innovation” and provides some perspectives on how it’s possible to simultaneously lead and change the direction of an industry. We’ve included content from Macy’s CMO Peter Sachse on the future of mobile retail marketing, Ogilvy & Mather’s Russell Davies on the “Internet of Things,” and our very own Amit Singhal on how science fiction is becoming a reality in search.
So enjoy Google’s foray into ‘publishing’ of sorts. They are doing everything else these days so why not?