This week’s “seriously?!?” moment, goes to the folks at Google who obviously spent some of their downtime listening to the classic Steve Martin stand-up skit, “Let’s Get Small.” That’s the only explanation I can find for this maneuver.
Google has purchased and will soon bring online g.co. Yes, g.co. In the near future, when you type g.co, you will be taken to a Google page. No one knows what page, but it will be a page in the Google family, so you know that you’ll be well taken care of.
Why? Because Google.com is too hard for people to remember. It has too many letters, not to mention that pesky “m” at the end. It’s going to be much easier for people to remember to type g.co (because unlearning to type an “m” after co is so simple) and then from there, they can navigate to where ever they really want to be.
Is this as dumb as it sounds, or am I missing something?
Google reminds us not to confuse g.co with goo.gl, which is their new URL shortener. In other words, goo.gl, will help you get small, while g.co is already small.
Now we must warn you to take care when getting small. As Steve Martin says, you should never get small while driving. He made that mistake, and here’s what happened:
“a cop pulls me over. And he makes me get out, he looks at me and he says, “Heyyy.. are you small”? I said, “No-o-o! I’m not!” He said, “Well, I’m gonna have to measure you.” They have this little test they give you – they give you a balloon.. and if you can get inside of it, they know you’re small.”
I’m not sure that Google should be encouraging such reckless behavior, but they’re Google. Next week Facebook will roll out .co, and then we can all get small together.