Each of the 160 people seated in Section 112, Rows 6-12 has a set of alphabet cards and when the time is right, they raise the proper card to spell out a message. The tweets come in via the hashtag #humantwitter and our sent out via the Jumbotron and the TV cameras.
Here’s one message:
Other potential messages include get well wishes for Travis Patrana who broke parts of his body in yesterday’s trials and shout-outs like Navajo Nation Loves X-Games.
Think you could find a way to secretly work in a marketing message without ESPN realizing it? Then again, this whole Human Twitter board is only one distracted letter-turner away from an embarrassing message. Where’s Vanna White when you need her.
“I’d like an X, please!”