Posted July 21, 2011 2:49 pm by with 3 comments

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Google is always looking for ways to make life easier for the small business owner. They know that the cost of running a major Adwords campaign can be prohibitive for the mom and pop shop but they have a solution.

Introducing the Google Adwords Mastercard! No monthly fee, low finance rate, high credit line and only one restriction – you can only use it to buy ads on Google.

In theory, it’s a good idea. Most people need to advertise when they can least afford it, which is prior to their big season. With the Adwords credit card, you can place your ad during the low income month of August and reap the rewards when the holiday shopper money starts rolling in.

The downside is the same as with any credit option, the temptation to use it exceeds most people’s ability to pay it back. Sure, everyone rolls in with budget limits and good intentions, but you know what they say about the road to hell and all that.

Right now, the Adwords card comes with 8.99 percent interest and that’s well under what most people are paying on their current credit cards. So if you’re already charging your ad fees to a bank Visa, then switching to this card should help you lower your monthly Google bill.

For everything else, you’ll need a different Mastercard.

  • Just what I need.. …. another credit card!

  • There is little doubt that Google’s goal with this low-rate card is to induce AdWords advertisers to spend more, while collecting the associated finance charges will be a welcome additional source of revenue. While there is no denying that an 8.99 percent APR is a very low one, a card with a rewards program will still be a better option for advertisers who pay their balance off at the end of each month.

  • I don’t like this idea at all because it can cause financial problems if the Ads don’t generate the needed cash to pay back the loan. In this day and age of high debt and credit problems I don’t think this would be good for google or small business owners.