People don’t give Justin Timberlake enough credit. One day after the announcement that he bought a stake in MySpace, the snark began. Some felt that he was taking his role in The Social Network too much to heart, while others just can’t get past his rep as a teen idol.
Yes, Timberlake rose to fame as a member of a boy band but don’t hold that against him. He’s a real smart cookie, who has reinvented himself as a solo artist, an actor and comedian. He’s also an entrepreneur with a clothing line and a restaurant, so buying a share of the ailing social media site isn’t that big of a reach for the pop star.
“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place. Art is inspired by people and vice versa, so there’s a natural social component to entertainment.”
It sure seemed like this is where MySpace was headed after their last round of improvements, but they only succeeded in making the site more cumbersome and cluttered.
New owners, Specific Media, say that Timberlake isn’t a silent partner. He’s fully invested in making the site over and will be actively involved in the relaunch. if that’s so, then MySpace has a real chance. Here’s why. Look at Justin Timberlake’s work on Saturday Night Live. He’s been one of the highlights of the past few years, creating characters that people remember and videos that have reached new viral heights. He’s not afraid to wear a giant cup of soup costume or dress in a leotard and heels for the sake of entertainment. He’s fine with poking fun at himself and he doesn’t mind pushing the boundaries.
He has an eye for what people want, he’s charismatic, and with his entertainment contacts, he can bring in the exclusive materials MySpace needs to become a first-stop destination.
Can Justin Timberlake bring sexy back to MySpace? You bet he can. Just watch and see.