Nielsen also found that iPhone users spent almost double the amount of time playing games as any other smartphone user. A full 14.7 hours a month for iPhone users, while the rest of the pack averages 7.8. Those are hours spent concentrating on a single screen and though people do multitask while playing mobile games, it’s usually only to listen to music or communicate on Facebook.
A study by Scoreloop shows that people would like it if mobile games were more social. What they aren’t interested in is bragging, competition and leaderboards. The main reason folks said they wanted to play games with friends is to have “fun.”
Never underestimate the power of a good time.