Marketing Pilgrim's "Inbound Marketing" Channel

Marketing Pilgrim's Inbound Channel is sponsored by SDL. SDL Campaigns empowers marketers to create, deliver, monitor and measure dynamic, highly-targeted and personalized digital marketing campaigns across all channels and devices.

Nice Work Online Marketers! Now You’re Killing the US Postal Service!

It wasn’t enough to help put the newspaper industry in its place was it? Nope!

Now, the online marketing industry has put the US Postal Service on the skids and the Postmaster General, Patrick Donahoe is even predicting a very new look for mail delivery in 15 years or so. The following quote comes from an interview with USAToday

Asked about the long term, Donahoe said, “At some point, we’ll have to move to three” days a week of mail delivery, possibly in 15 years.

Yikes! So why are we reporting this? Well, we are called Marketing Pilgrim after all and it’s important for marketers to consider and fully understand how the best mix of effective traditional marketing techniques and the right online marketing options will help drive sales. Do you really believe that only the online space will be used for the foreseeable future? (Please say no).

Here is a video that gives some quotes from the Postmaster General which don’t paint a very rosy picture for the US Postal Service.

So what about you folks who use direct mail to help drive online traffic? What’s your plan moving forward? Will you hold on to the bitter end until you are forced to change or will you start to change now? If the USPS went away would that impact your business at all?

These are interesting times we live in regarding the blending of the new and the old of the marketing world. What do you suggest for the best ways to handle this transition?