Search still claims the top spot for dollars spent, but video is the fastest growing format. The old fashioned banner ad is still climbing and email is the only category that slipped.
Who is benefiting from the rise in online ad dollars? The big five, Google, Yahoo!, Microsoft, AOL and Facebook. eMarketer says that combined, they’ll claim 68% of 2011’s total online ad spending. That still leaves a nice chunk for smaller ad network and individual site buys which eMarketer recommends as a way of staying connected to a specific industry.
Do you buy one-off ads from individual websites or do you prefer to put your money into the larger ad networks?