Posted July 25, 2011 7:32 am by with 2 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

One thing that many people forget is that, in many cases, your business ultimately is a local business in the online space. Unless you are a pure online play people expect something more than just the usual e-mail dance to have contact. Many times, I use the example of IBM. Sure it’s a corporate behemoth but if you search for IBM with a local qualifier in Google there is likely to be a place page for a location if it exists in that city. IBM a local company? C’mon! Well, in a way yes.

A leading local Internet authority, Mike Blumenthal, has put together a VERY comprehensive infographic about the local presence and how search and social play together to form it.

Web Equity Infographic
What have you done to lock down your local presence in the online space? Considering what is happening with Google+ it may be more important than ever before.

Voltier Creative

  • “your business ultimately is a local business on the online space”

    I think this is a great way of putting it. People want to do business with other people, and that starts with being able to contact your company. By claiming your local business profiles, you are reassuring your customers that you actually exist!

  • I liked the part about the search and engage. Ultimately you are conversing with people to make a sale, but coming off to strong about the sale will not work. Starting a conversation and leading into the sales pitch will work much better. In sales you are selling yourself as much as your product/service.