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LivingSocial’s ‘Almost’ Free Lunch Comes to San Francisco

posted on July 11, 2011

It’s time for another Dollar Lunch Day thanks to LivingSocial. This time, the daily deal site is taking on San Francisco. On July 13, LivingSocial Instant Deals will go live in the City by the Bay and more than 100 restaurants will offer lunch for $1 to celebrate.

This is the third time LivingSocial is running with this unique promotion so it must be working for them. They report 27,000 $1 lunch vouchers were sold in Washington, D.C. in March and in June 15,000 were sold in Manhattan. Think San Fran can top that?

Tim O’Shaughnessy, CEO and co-founder of LivingSocial thinks it’s the perfect city for the product.

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YouTube Gets Sophisticated with Cosmic Panda

posted on July 11, 2011

YouTube is testing a new site design called Cosmic Panda. I love the name. I love the logo, but I’m not completely sold on the design.

The overall concept is a more sophisticated look for YouTube. It’s cleaner, bolder and darker. The videos now show up on a dark gray background like Hulu, but smaller videos show up with a double background of black on dark gray which is annoying. Yes, I guess the contrast is easier on the eyes, but it doesn’t work for me.

On the other hand, the new channel design is excellent, which means a nice boost for marketers who run their own video brand pages. There are four layout options but they’re all based on the idea of horizontal strips below the main video instead of down the side.

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Marketing Pilgrim’s Job Board Update 7-11-11

posted on July 11, 2011

Although the headline of this post makes me want to get a Slurpee, this is about jobs. Internet marketing jobs and social media marketing jobs for those looking for positions and those looking to fill these positions.

If you are a job seeker check out a few of our latest listings below and the rest on our complete Internet marketing job board.

If you are an employer looking to attract the best and the brightest in the Internet marketing and social media marketing job force you have come to the right place as well. It’s only $27 / month / listing to reach our readers which could hold your next start employee.

Here are some of the great opportunities currently listed on our job board.

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Inbound Marketing Means Action

posted on July 11, 2011

The world of marketing in general is changing at such a rapid pace that many feel that success is defined as being able to just keep pace. Innovation and change are part of life but the real life application of innovations and changes are not always the result.

The concept of inbound marketing has been one of the seminal changes that have hit marketers right between the eyes in recent years. As marketers, we historically live in a push advertising world, which is content with putting advertising messages in places that are thought to be where prospects and customers congregate thus hopefully catching them at the right moment so they can make a decision for a product or service. Essentially marketing that is pushed upon the consumer is just as reliant on luck and chance as it is skill. Not much to bank ROI arguments on, huh?

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Yahoo Site Explorer To Be Shuttered By Close of 2011

posted on July 11, 2011

Whenever we post anything about Yahoo in general we get the “Oh, they’re still around?” level of response from our readers. I suspect that’s because most people who are paying attention aren’t turning to Yahoo for search (although there is still a sizable section of the Internet at large that does, so it shouldn’t be completely ignored, right?).

Well, the Yahoo blog has confirmed some SEO’s worst nightmare by officially announcing the closing of their Yahoo Site Explorer which, for all intents and purposes, has been one of the primary sources of link information for SEO’s.

The blog says

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Cup of Joe: Want To Get Creative? Awesome! But, Keep It On YouTube!

posted on July 9, 2011

So Google+ is slowly rolling out to the public. If you haven’t gotten access yet, you should very soon. One of my favorite aspects of Google+ is it gives its users the ability to share and publish various types of content without jeopardizing its fundamental design and feature set that sets it apart from its competitors. In other words, it gives its users the ability to express themselves without ruining the experience for everyone else. This is where MySpace and later Facebook ultimately failed.

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Google+ Puts Businesses on Hold

posted on July 8, 2011

Google+ took another step backwards this week when they asked businesses to hold off creating accounts in their new social network. They say it’s for your own good, because the current system is designed strictly for personal profiles.

Google+ blogger Christian Oestlien had this to say:

We’ve seen some really great companies get involved. But frankly we know our product as it stands is not optimally suited to their needs. In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!

How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.