It wasn’t enough to help put the newspaper industry in its place was it? Nope!

Now, the online marketing industry has put the US Postal Service on the skids and the Postmaster General, Patrick Donahoe is even predicting a very new look for mail delivery in 15 years or so. The following quote comes from an interview with USAToday

Asked about the long term, Donahoe said, “At some point, we’ll have to move to three” days a week of mail delivery, possibly in 15 years.

Yikes! So why are we reporting this? Well, we are called Marketing Pilgrim after all and it’s important for marketers to consider and fully understand how the best mix of effective traditional marketing techniques and the right online marketing options will help drive sales. Do you really believe that only the online space will be used for the foreseeable future? (Please say no).

Maybe it’s simply marketers doing what they are most accused of when they talk about their products. You know the deal, hype the heck out of some aspect of a product or service to move it even though it may not deliver as promised. Not exactly a trust building way of doing business but if it creates good numbers for a quarter or two it’s a win, right?

What seems to be happening is that marketing executives are talking about creating social media strategy out of one side of their mouth while saying it’s not a priority out of the other. eMarketer reports