Marketing Pilgrim

Are you sweltering like many of us through this heat wave? Well, it is summer in the states after all.

Here at Marketing Pilgrim, though, we want you to pay attention to other things that are hot like the Internet marketing and social media marketing jobs market. Our Internet marketing job board is a great mix of more traditional marketing opportunities and those that are more online centric. As we all know the lines are blurring rapidly between the two worlds so opportunities exist that never did in the past.

Here are just a few to consider:

Marketing Specialist / Graphic Designer – 4WARD Financial Marketing – Virginia Beach, VA

Corporate Communications Manager – Red Hat – Raleigh, NC

Digital New Media Campaign Director – SEIU – Detroit, MI

Everyone knows that Google practically prints money in Mountain View due to its dominant position in paid search advertising.

Often times though it’s interesting to look into just how this comes about. Wordstream has put together an infographic that does just that called “Where’s Google Making Its Money?”. Here is a taste. Be sure to click through to see the rest of the data.

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Marketers at the highest levels are busy trying to nail down marketing in the digital era and it appears that many of them realize there is work to do. This should be no surprise from folks who have often been removed from the day to day but have come back around to realize that unless they roll up their sleeves to some degree, the digital era will pass them by and not even blink.

The CMO Council and Deloitte and Touche have released a report, which outline some of these concerns. You can purchase the full report (no money to Marketing Pilgrim) or get the free executive summary. Here’s a glimpse

One of the benefits of owning a franchise is the use of a well-known name. If I’m looking for lunch in a new neighborhood, I know what I’m going to get at a Subway, where Joe’s Sub Shack could be a hit or a miss. Now, Facebook is going to help you solidify that connection with their new Parent-Child update inside Facebook Places.

According to Inside Facebook, the company is testing an app which will allow parent companies to easily connect to the Places pages for all of their local locations. On the user side, these “child” companies will show up on a Locations tab on the parent site. Geo-location markers will automatically list the nearest locations, or users will able to submit a zip code for different results. Child pages will be auto linked to the parent page.

Hear that? That’s the sound of potential shoppers talking about your product online. What are they saying? According to a new study by ROI Research, mostly, they’re talking about the price.

eMarketer made a nice bar graph that explains it all.

I’m not surprised that “deal” talk is high on the list, but I am surprised that “compare prices” landed so high. I shop online all the time, but I don’t usually go to Facebook to ask if anyone can beat the price of the laptop I want to buy. Apparently, others do, so if your pricing isn’t competitive, you might as well get out of the game.

The big takeaway here, is that nearly half of all respondents are talking about products and services on social media. They’re talking, but are you listening?

I remember back in the dark ages before there was this new fangled Internet thing, there was a grassroots campaign by a company that dared challenge one of the dominant players in its industry.

It was in Boston and that company that dared challenge the dominant player was Ben and Jerry’s. These two hippies from wherever took on Haagen-Dazs (My apologies on the brand spelling. Due to my typing deficiencies this is an umlaut free blog) which, at the time was owned by Pillsbury. Pillsbury was trying to muscle the new kid on the block from freezer space in stores in New England at the time. They were telling their distributors and stores to get Ben and Jerry’s out of the market. Not smart.