To the Thousands of Businesses That Applied for Google+
“To the thousands upon thousands of businesses that applied to be a part: THANK YOU! We won’t be able to accommodate everyone, but your interest has got us very focused on accelerating our development plans”
And then Christian Oestlien of Google+ follows with, we’re taking down the business application on Friday, July 15, and we’re still “actively” shutting down business profiles on the network. So basically, forget marketing your business on Google+.
Yesterday, I got an invite from a mysterious soul (thank you kind sir) and I took my first steps into this wonderous new world. I spent a half hour poking around then threw up my hands and said, “huh?”
What I found were a lot of empty profiles and confused people. When I scanned the list of players (not an easy task, mind you), I discovered that a large portion of them had tech and media companies under their names. I did see someone from Shakey’s Pizza, so there is some diversity in the crowd.
Because the profiles are all name plus employment as a means of identifying the members it looks more like LinkedIn than Facebook. So how can they turn around now and say no businesses need apply. They have applied. Their CEO’s are running all over the joint. Are they forbidden from talking about business on their personal profiles?
I don’t know where Google is going with this, but right now, Google+ lacks any kind of personality. Surely that will change when more people use it on a daily basis and those exciting business profile plans appear.
Then again. . . maybe not. MySpace is starting to look better and better.